A committed serial entrepreneur ranging from a global industrial service company to local commerce mobile apps, Frank Easterly is interested in all things “social” that have an exposed “hole” in the market where creativity and agility can result in “the one thing” commercial. Easterly founded Integrated Global Services, Inc. (IGS) in 1980 and introduced patented industrial product to the paper, power and upstream oil & gas industries around the world, saving his customers billions in replacement costs. Since the sale of IGS in 2010, Easterly has created and developed patented technology for mobile apps in mobile payments and local retail advertising. Easterly is a founding investor and director of MEG and is currently active in the creation of Million Dollar Dog Games, LLC alongside his friend and partner, Barry Mendelson.
Easterly received a BA from Virginia Military Institute (1969) and a MBA from the University of Virginia (1973). Easterly has three daughters, a son and three grand children. Easterly is married to Sarka Jordankova and lives in Los Angeles.
When he is not working Easterly enjoys the great outdoors, particularly mountain biking and an occasional round of golf.
Vice-President / Creative Director
Everyone who knows or meets Minnie is immediately taken with her vibrant charisma, offbeat attitude, and unique sense of style. Her experience spans the globe and nearly every genre in the entertainment business. Minnie is a trained dancer, choreographer, director and publisher. She has worked and performed on stage, the small screen and the silver screen. Her 30 years in the entertainment industry includes: development, production, staging and choreography for ice shows, theme parks, cruise lines, dance and circus extravaganzas. She served as President of Productions for Ice Capades and through MEG as Creative Director for the Dallas Children’s Health Holiday parade, featuring over 4,000 entertainers.
In addition to her role at Mendelson Entertainment Group, Minnie owns and is co-creator of MadMeat, an arts and commercial photography business. She also founded the Las Vegas audition site, Dirt Alert (renamed Callback) and has been honored by former Las Vegas Mayor, Oscar Goodman, with a proclamation, designating March 13th as “Minnie Madden Day.” When Minnie is not in the office, you can usually find her exploring off-the-wall places and shoe shopping.
Director of Operations
Cassie is a lover of all things organized. Whether volunteers, logistics, manuals or permits, she can pull together all aspects of an event, large or small.
Cassie spent the majority of her professional career at Children’s Medical Center Dallas, serving as the Community Relations Coordinator, Director of Volunteer Services and Director of Memberships & Special Projects, which also included serving as the Director of the Dallas Children’s Health Holiday Parade. After working for several years with the MEG creative team on the Parade, she officially joined the MEG office in January, 2015 as the Director of Operations.
A graduate of Baylor University, Cassie holds a B.A. in Professional Writing with minors in Spanish and Secondary Education. When she’s not planning the Parade or some other event, you can find her at Cedar Creek Lake, lounging by the pool with her husband, two daughters and two dogs. She also enjoys teaching Sunday School, gardening, taking long walks and cooking for everyone!
As a practitioner, commentator and critic, Chuck Rounds’ name is synonymous with quality productions. He has directed everything from farce to Shakespeare, musicals to the classics. Chuck has directed and produced shows in Las Vegas, including Steve Wyrick’s Real Magic, Ultra-Magician and Ignite at the Clarion and has also created a huge variety of shows across the country. Through MEG, he continues to oversee the Dallas Children’s Health Holiday Parade and has worked on Rick Springfield’s Stripped Down and Marilyn: Forever Blonde performances in Dallas, TX.
Chuck holds a B.A. in Directing and Theater for Young Audiences and a M.F.A. in Directing; was a professor of Theater Arts for nine years and is a well renowned and award-winning art photographer. He has won the “Columbia Award” for outstanding playwriting for Folk Tales from Around the World and his play Social Diseases, was featured on PBS. Chuck continues to produce and direct for Minnie Madden Productions and is entertainment writer and host for Charleston Communications in Las Vegas, Nevada.
When Chuck is not in the office, you can usually catch him with a camera in hand or playing a round of golf.
Manager of Administration / Executive Assistant
Tina is the glue that holds all of the process together. She is proficient in all things technical, and she’s the queen of travel arrangements and budget tracking. Tina was an executive assistant for many years to high-level administrators prior to coming to Mendelson Entertainment.
A native of Massachusetts, you can still hear a lot of “ahh” in her dialect. When Tina is not in the office, you’ll find her riding her horse, tending her garden or baking a cake. Yes, this Northern girl has found her roots in Texas.
From his early career as a dancer and training in legitimate theatre, then growing into the role of Producer/Director/Choreographer and later adding Scenic and Lighting Design, Cal Warren has covered all facets of producing musical entertainment events.
His work has taken him to over 70 countries around the world where he has created shows ranging from legitimate theatre productions and featured artist concerts, to nightclub variety revues in casinos, resort hotels and onboard luxury cruise liners.
His talents have been involved in creating over 300 Musical Revues in hotels and nightclubs throughout the US, Canada, Europe and the Caribbean Islands, as well as in Australia and Japan. His casino credits include numerous US venues in Las Vegas, Atlantic City, Reno, Biloxi and Lake Tahoe as well as casinos in Aruba, Puerto Rico, St. Maarten and the Bahamas. For the cruise ship industry, Cal’s credits include multiple productions on over 35 luxury vessels for Royal Caribbean, Costa, Carnival, Holland America, Majesty, Radisson, Regent, Silja, Asuka, Silversea and Oceania Cruises.
With more than 20 years of experience in the public relations, sales and marketing industries, Lee has joined Mendelson Entertainment Group as the sales manager. Lee is masterful at her ability to promote Mendelson Entertainment Group’s reputation by truly representing the vision of the company.
Having spent much of her youth in the performing arts, Lee developed a passion for musical theatre, ballet and, of course, parades. Prior to joining MEG, Lee volunteered for three years for the Dallas Children’s Health Holiday Parade finding performers and performance groups that represent the very best of the DFW community.
Lee graduated from Jacksonville University with a B.F.A. in Dance and also attended The Boston Conservatory. In addition, she trained under many of the principle dancers of Boston Ballet. Her focus, integrity and passion has carried over from her dance training to allow her to work effectively and to multi-task with creative intent and quick response.
Lee is the very proud mother of two national champions. Her son is a former Drum Major with Marcus High School Marching Band and currently attends Texas Tech University pursuing a degree in Music Education. Her daughter is a Regional, State and National Champion in the sport of baton twirling. When she’s not in the office, you can find Lee cheering on her kids, the Green Bay Packers and the Georgia Bulldogs!
Digital / Social Media Manager
Michelle is a native Texan, with all of the southern charm but none of the drawl. She has lived in the Dallas area all her life, save for a brief trip up “north” where she earned her B.B.A. in Marketing from the University of Oklahoma.
Michelle has experience with event planning, marketing, and advertising in the real estate, wedding, and consumer product industries. When it comes to promoting events, she has a passion for engaging people and creating a conversation about the next big thing coming to town. In an Internet of abundant cat videos and baby photos, she loves being able to break through the noise online.
When she isn’t in the office, you can catch Michelle spending time with friends and family, or going on a walk with her incredibly lovable but even more energetic dog, Benn.
An expert in the fields of visual and communication arts, Thomas Lunde received his B.A. from the University of Wisconsin and also studied in the Visual Language Group of Computer Architecture Department at MIT. His passion is applying his training and technology skills to communicate ideas globally in publishing, marketing and communication. He began his serious involvement in technology distributing information around the world in print as design director of Newsweek and at Saatchi and Saatchi Advertising working with global clients like British Air and Toyota. Thomas then continued in that spirit with responsive design across platforms using the World Wide Web.
As President of Thomas Lunde Creative: A Design and Consulting Firm, Thomas now works mainly on the Internet with Drupal as his main content management system with some experience with WordPress. He is comfortable with all aspects of original visual content, from branding and marketing, to execution of major websites. Thomas is an experienced design director working with clients and creative teams, and he has art directed numerous projects as well as photo edited thousands of images.
When Thomas is not working behind a computer screen, you can find him behind a camera or with a paintbrush in hand. He also enjoys sailing.